SANDISK, maker of the entire world’s 2nd most effective-promoting mp3 player (driving Apple’s iPod) has commenced a new anti-iPod promoting campaign. You'll be able to examine it intimately here:
Here’s the hoopla in the nutshell. SanDisk is said to generally be porting Rockbox, an open up-source OS for digital tunes players (which supports a number of mp3 products), onto its well known e200 mp3 participant. To deliver the subject to public consciousness, SanDisk has commenced releasing the in advance of-pointed out anti-iPod advertisements in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. Just one reveals a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you become an iPuppet?”
Okay, ok. Mp3 Competitors is fierce- I get it. SanDisk wishes to Engage in tough- high-quality by me. In terms of I’m involved, open up source is sweet stuff, and there’s undoubtedly in my brain that SanDisk will make a good solution. Opposition is good for capitalism and The patron. I’m not right here to tout the technical prowess of one geek gadget about A further.
What I'll comment on, however, is the nature from the ads on their own. I took just one check out these items and I’ll tell you at this time that I’m not likely to change from iPod to e200. You know why? For the reason that being an iPod user, I experience like I’m remaining insulted. Hey, I’m not an advanced person so I received’t go into the whole nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn detail will work. That’s why I utilize it.
In my opinion, SanDisk’s entire “innovative” advertisement strategy, having said that 垂れ幕 provocative, is in the end misguided. For one thing, SanDisk gained’t win me about by insulting me and comparing me to a monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For greater or for even worse, people today invest in iPods given that they Wish to, not simply because they’re forced to. In addition, Apple permits its merchandise to face on their own merit and so they under no circumstances insult folks for not making use of them. Though Apple has poked pleasurable at PCs in their own personal Online and television strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” solution.
Potentially I’m an iPod person who’s getting this full issue a little as well personally. But if the e200 and Rockbox are so wonderful, which I’m sure These are, probably SanDisk should really just tell us why and Permit the people today make a decision.
For all of SanDisk’s anti-iPod effort, Apple could easily hearth again and say SanDisk continues to be #two, and 2nd position is the first loser. Whether or not http://edition.cnn.com/search/?text=横断幕 it’s correct, It will be insulting, right?