SANDISK, maker of the globe’s 2nd most effective-advertising mp3 player (powering Apple’s iPod) has started a brand new anti-iPod promotion campaign. You may examine it intimately in this article:
Below’s the hoopla in a very nutshell. SanDisk is said being porting Rockbox, an open-source OS for electronic tunes gamers (which supports many various mp3 gadgets), on to its common e200 mp3 player. To deliver the make any difference to public consciousness, SanDisk has started releasing the prior to-stated anti-iPod advertisements in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. One particular reveals a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, With all the textual content: “Have you ever turn into an iPuppet?”
Ok, ok. Mp3 competition is intense- I get it. SanDisk really wants to Enjoy tough- high-quality by me. In terms of I’m anxious, open source is nice stuff, and there’s no doubt in my mind that SanDisk helps make a superb item. Opposition is sweet for capitalism and The customer. I’m not below to tout the technical prowess of 1 geek gadget in excess of An additional.
What I will comment on, even so, is the character of your advertisements by themselves. I took one particular look at these items and I’ll inform you at the moment which i’m not likely to change from iPod to e200. You understand why? Due to the fact being an iPod user, I come to feel like I’m becoming insulted. Hey, I’m not a sophisticated guy so I received’t go into The full nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only functions with iTunes blah 懸垂幕 blah blah.”
I plug the iPod into my computer as https://en.search.wordpress.com/?src=organic&q=横断幕 well as damn matter is effective. That’s why I use it.
In my view, SanDisk’s total “groundbreaking” advert method, on the other hand provocative, is ultimately misguided. For another thing, SanDisk won’t earn me over by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For much better or for even worse, persons invest in iPods as they Desire to, not because they’re forced to. Also, Apple lets its items to face by themselves benefit they usually never insult people for not utilizing them. Even though Apple has poked exciting at PCs in their very own World-wide-web and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” solution.
Perhaps I’m an iPod person who’s having this total factor a little bit as well Individually. But In the event the e200 and Rockbox are so wonderful, which I’m confident they are, probably SanDisk should really just tell us why and Enable the individuals make a decision.
For all of SanDisk’s anti-iPod effort, Apple could easily hearth back and say SanDisk remains #two, and 2nd position is the 1st loser. Whether or not it’s accurate, It might be insulting, appropriate?