SANDISK, maker of the earth’s 2nd finest-providing mp3 player (powering Apple’s iPod) has started a completely new anti-iPod marketing marketing campaign. It is possible to read about it intimately listed here:
In this article’s the hoopla in the nutshell. SanDisk is claimed being porting Rockbox, an open-resource OS for digital songs players (which supports numerous mp3 devices), on to its common e200 mp3 participant. To convey the issue to public consciousness, SanDisk has commenced releasing the just before-mentioned anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. One exhibits a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables just like a marionette, Using the text: “Have you grow to be an iPuppet?”
Ok, all right. Mp3 Level of competition is intense- I get it. SanDisk wants to Enjoy tough- high-quality by me. So far as I’m concerned, open up source is good stuff, and there’s without a doubt in my thoughts that SanDisk makes a very good item. Competitors is good for capitalism and the consumer. I’m not listed here to tout the technical prowess of 1 geek gadget over A further.
What I will touch upon, nevertheless, is the character in the adverts themselves. I took just one take a look at these things and I’ll inform you right this moment which i’m not going to switch from iPod to e200. You recognize why? Simply because as an iPod consumer, I feel like I’m getting insulted. Hey, I’m not a sophisticated man so I won’t go into The complete nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop plus the damn matter is effective. That’s why I utilize it.
In my opinion, SanDisk’s whole “revolutionary” advertisement technique, get more info nevertheless provocative, is ultimately misguided. For one thing, SanDisk gained’t win me about by insulting me and comparing me to your monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For superior or for worse, people today buy iPods mainly because they Choose to, not given that they’re pressured to. Also, Apple lets its items to face by themselves benefit plus they under no circumstances insult people today for not using them. While Apple has poked enjoyable at PCs in their unique World-wide-web and television strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Potentially I’m an iPod user who’s getting this complete factor slightly far too personally. But In case the e200 and Rockbox are so terrific, which I’m sure they are, perhaps SanDisk really should just tell us why and Allow the folks make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could simply fire back again and say SanDisk remains http://edition.cnn.com/search/?text=横断幕 #2, and 2nd position is the initial loser. Whether or not it’s accurate, It could be insulting, ideal?